So proclaimed iSpot.TV’s George Castrissiades during the ARF’s”Attention 2023″ Summit Wednesday at Fordham University. The event was a good start on the topic heading into the currency wars.
To Make a Greener Building, Start With an Old One
Corporations love to show off new constructions with fancy eco features. For truly green architecture, it’s best to build on structures already in place.
The Great Fail: The Downfall of Mars Hill Church
Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing churches in the nation, with close to 15,000 attendees and an additional 260,000 viewers tuning in online every week. But behind the charismatic persona was a…
Ikea Shows Off An AR-Enabled 19-Foot Shopping Bag
With a way larger-than-life version of that bright blue bag, the furniture retailer wants to draw attention to its latest brand campaign.
The Strangely Believable Tale of a Mythical Rogue Drone
A widely shared story highlights the need for greater transparency in the development and engineering of AI systems.
Ad Tech Is Back In Ukraine!
I participated in some eye-opening in-person industry conferences this week in Kyiv. The conversations and debates were fun, intense and lively.
Sony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the Spider-Verse
Sony Pictures Entertainment’s Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film’s spirit, the studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer. Tongal put out a call to its global…
The FTC Refiles Its Location-Tracking Lawsuit Against Kochava
Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground
The post The FTC Refiles Its Location-Tracking Lawsuit Against Kochava appeared first on AdExchanger.
Let’s Talk About Brand Podcast: Empowered Branding and Persuasion
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and really say, “Here’s who I am, here’s what I stand for and what I am all about.” But is that…
The Question Isn’t Whether News Publishers Are Thinking About AI
In a little more than a month, the number of AI-generated news sites has more than tripled. Do the math and read this column to find out what the right question actually is.