Month: June 2023

Critics complain that the association of Saudi Arabia with professional golf is equivalent to “sports-washing” — using sports to improve a reputation that has been damaged by wrongdoing.

Publishers that use Innovid’s software development kit will have seamless access to Infillion’s choice-based, interactive streaming ads without needing an additional technology integration.

Two former interns are starting their careers at General Motors, including Ashley McJunkin, who joins Chevrolet as the Silverado assistant advertising marketing manager.

Advertisers are down 23% in the first 4 months of 2023, per an analysis seeking to quantify performance during Chris Licht’s tenure as CNN CEO.

Those who want to try Bing Chat, but not through Bing’s search engine or the Microsoft Edge browser, access is now available in the latest version of Vivaldi, 6.1, for Windows, Linux, macOS, Android,
tablets, and Chromebooks.

As someone who first got online with a 1200 baud modem, I marvel at the speed of connectivity we all have now in our hands. According to research released this week, the average U.S. 5G connection is
now 35 Mbps. That’s 29,167 times faster than the dial-up modem I first used to get online.

Despite their perilous position, some companies still aren’t preparing for the end of third-party cookies. But the lack of testing isn’t because they aren’t concerned.

The post Some Brands Are Still Taking A ‘Lackadaisical Approach’ To Post-Cookie Prepping appeared first on AdExchanger.

Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this year’s Upfronts

The post Where Programmatic TV is Headed Next appeared first on AdExchanger.