Less BS, More Facts, Some Opinions
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.
The post Why A CDP Is A Must-Have For This European Department Store Chain appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is
The post Viant And MediaMath, Stronger Together; Will Prime Go AVOD? appeared first on AdExchanger.
It has been just over two years since Apple introduced Apple Tracking Transparency (ATT) and iOS 14 to limit the amount of user data app developers and advertisers have access to. It’s especially been a pain point for social media advertisers dependent on Meta’s performance, targeting and measurement capabilities.
Albeit, there are challengers in the space, like TikTok and Pinterest, which stand to gain from Meta’s loss. While the platform saw its advertising revenues decline recently, it still holds its place as front runner in digital ad budgets with 93% of advertisers still spending on the platform, according to Digiday research. Halfway through 2023, a viable solution or challenger platform has yet to present itself in a meaningful way.
To bolster its momentum — Meta introduced Advantage+, a suite of automation tools with Advantage+ shopping campaigns catching advertisers’ attention to boost sales and drive growth. Seemingly the new feature presents a way to help stem the flow of performance dollars out of Meta’s ad business.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Publishers have been busy with their first-party-data-focused prep for the end of the third-party cookie. But that doesn’t mean they think they’ll come out on top in the post-cookie era.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
PepsiCo’s Pepsi Dig In platform is looking to promote the best Black-owned restaurants across the country. So it’s teaming up with TikTok food reviewer Keith Lee through Pepsi Dig In’s Restaurant Royalty program to highlight them via social media as part of a new campaign.
Lee will use his TikTok platform to encourage his 13 million followers to nominate their favorite local Black-owned restaurants to drive more business to them. Pepsi Dig In’s campaign also includes QR codes in the restaurants that allow people to nominate participating restaurants through July 1 and give them the chance to win prizes. The financial agreement between the parties were not disclosed.
“There’s a lot of passion and love for these restaurants that consumers have and we want to amplify that and get more consumers connected to more of these restaurants,” said Scott Finlow, global CMO of food service at PepsiCo. “One of the biggest opportunities that these restaurants have is for us to help them with awareness and connecting people to those restaurants.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.
A new tool, called GraphPort, aims to help fill some of those gaps, giving agencies, brands and publishers a way to map out third-party identity graphs among Blockgraph’s deterministic identity matching for total TV advertising.
Blockgraph’s GraphPort intends to harmonize data from varied sources into one useable stream.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This week’s Media Briefing highlights the thoughts, feelings and concerns shared by publisher CROs and media execs as the second quarter comes to a close.
As the second quarter comes to a close, publishers are still surveying just how poorly the first half of the year performed and whether or not those trends will carry into the back half of the year.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. As a member, you have full access to the Digiday+ Research below.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.