Month: November 2023

Subscribe: Apple Podcasts • Stitcher • Spotify

Augmented and virtual reality are well on their way to becoming a mainstream marketing tactic as technology democratizes the space, making it a QR code away for brands and consumers alike. At this point, the industry has gone well beyond flower crown and dog-eared Snapchat filters with Meta, Apple and other tech giants rolling out wearable augmented and virtual reality headsets. (Find a look into Snapchat’s recent AR efforts — and why they’re still a work in progress as far as marketers are concerned — here.)

Now, Chobani is looking to get in on the growth, hoping to break through in a crowded digital landscape and get in front of a younger audience. At the helm of these efforts is Chobani’s new CMO, Thomas Ranese, who brings with him a background in tech, having previously served in marketing leadership roles at Uber and Google.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

For ad tech bosses eyeing a partnership with Netflix, it might be wise to prepare for a bit more waiting. Despite Microsoft Advertising’s rocky start with the streaming giant, it appears that these two industry behemoths are locked in step for the near future. However, the pressing question remains: is this alignment in their best interests? It hasn’t been all that great for either party so far.

This partnership has always been a bit of a mystery. Right from the beginning, there were doubts about whether Netflix should have ventured into developing its own ad tech or if it should have relied on Microsoft’s technology. Then there was the ongoing debate about whether Netflix even needed ad tech at this early stage of its journey to be the proprietor of a sizable ads business. To call it a rollercoaster of uncertainty would be an understatement.

And this rollercoaster shows no signs of slowing down, especially as Netflix embarks on its second year in the advertising business. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

There’s nothing new about news publishers lamenting about advertisers’ keyword blocklists and third-party verification firms flagging their content for not being brand-safe. And over the years, Black-owned media companies have shared their concerns that those keyword blocklists discriminately harm their businesses.

But according to recent conversations with half a dozen executives at Black-owned publishers, this issue hasn’t improved — even for their lifestyle content. The execs told Digiday anywhere from 15% to 37% of their traffic can get blocked at times, which can lead to underperforming campaigns. And because it takes time to explain and correct those issues with advertisers and agencies, by the time the issue is fixed the lost impressions can threaten their sales teams’ ability to resign clients.

Verification firms like Integral Ad Science and DoubleVerify have added more tools for programmatic media buyers to use in their campaign planning, including contextual targeting tools, layered on top of advertisers’ general keyword blocklists. But when combined with publishers’ own verification strategies for brand-safe content, all of these tools can clog the pipes and reduce publishers’ available inventory, publishers have said.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The troubled coworking company has filed for Chapter 11 bankruptcy protection. WeWork says locations will remain open.

TV ads focused on his legal troubles backfired, so they never aired.

Could the convention in Chicago turn out to be an ugly rerun of 1968?

Siding with Amazon, a federal judge has thrown out a lawsuit alleging that the company violated New York and Minnesota privacy laws by retaining records of the videos that people stream through Amazon
Prime.

Recall how Marc Tessier-Lavigne was ousted as president after bucking leftist orthodoxies.

The Justices return to the Second Amendment with a case that could bring more clarity to its Bruen precedent.

Roughly $1 billion in credits couldn’t save a green energy project, as wind power runs into trouble.