Month: November 2023

Marcus Foster turned inner-city schools around. Left-wing terrorists shot him.

Some companies will use it to reduce expenses, others to create new markets.

The President trails Trump in five of six battleground states in a new survey.

My kids are on their own, but they left a lot of stuff behind.

In this year’s holiday ad, Amazon uses beautiful music to send three old friends down a slippery slope.

Los intentos de las grandes compañías automotrices por llegar a los consumidores hispanos en Estados Unidos son resultado del acelerado crecimiento de este demográfico que hoy por hoy comprende mas del 20% de la población. Los profesionales del marketing están conscientes del importante poder adquisitivo de los latinos, actualmente registrado por la LDC en 3,4 billones de dólares, razón por la cual en la carrera detrás del volante multicultural nadie se quiere quedar atrás.

Muchas son las razones por las que se inclinan los consumidores hispanos antes de comprar un auto, sin embargo la prioridad sigue siendo el alivio a sus bolsillos. El mas reciente Estudio Global del Consumidor Automotriz de Deloitte señala que a pesar de los mensajes gubernamentales sobre la necesidad de abordar el cambio climático, el cambio a los vehículos eléctricos se basa principalmente en la significativa percepción de los consumidores de que el mismo reducirá los costes de funcionamiento de los autos, siendo el ahorro en gastos de combustible la razón numero uno en los Estados Unidos.

Sobre el abanico de posibilidades que se presentan ante los ojos de compradores , Puros Autos, una publicación especializada en consumidores hispanos dio a conocer los “Autos del Año 2023 con Sabor Latino” , siendo el Hyundai Elantra Híbrido el sedan ganador.

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Kochava provides data that “directly links” precise geolocation data to identifying information about individual consumers, the FTC alleges in an amended complaint that was unsealed Friday.

The burgeoning trust and safety industry promises to help tech companies navigate scrutiny and regulation. But these services bring problems of their own.

Meta, which is introducing two new paid game-distribution tiers, is making it easier for developers to publish “Instant Games” on Facebook without review and says this will help developers get early
feedback for unpolished games.

While publishers have been preparing for the deprecation of third-party cookies for years, many continue to rely on them, even as they test alternatives, experiment with their own first-party data offerings and see continued data leakage — which could be costing them revenue. 

Data leakage can occur when users traverse the web, leaving a trail of demographic information, purchase history, location data, content consumption history and more signals across the websites they visit. Third-party cookies make data leakage possible by enabling parties who don’t have a direct relationship with the user to build audience segments or misappropriate targeting data that the website owner may not have agreed to or known about. This not only negatively impacts user privacy but also harms publishers by allowing ad tech to reuse this data elsewhere without compensating the publisher at all.

The problem is widespread. In a new Digiday and Google Privacy Sandbox survey of 65 publishers, 94% of respondents reported that data leakage (unauthorized disclosure of first-party data on a third-party site) is a significant concern, with 38% saying it is “very significant” and more than half (56%) calling it a “somewhat significant” concern. 

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