OpenAI Wants Everyone to Build Their Own Version of ChatGPT

At OpenAI’s first developer conference, the company behind ChatGPT announced new tools that let anyone create a customized chatbot or AI agent—no coding skills required.

Why super bundling is unlocking new opportunities for content providers

Anil Malhotra, co-founder and Chief Marketing Officer, Bango

The subscription economy is forecast to be worth $600 billion by 2026, made up of more than 4.2 billion subscriptions across entertainment, music, education, well-being and lifestyle content. 

However, a 2022 Bango survey of 2,500 U.S. consumers found that 72% found that there are “too many subscription services.” A similar Bango study released in September this year of 6,000 subscribers in India and Southeast Asia found that 81% were overwhelmed by the number of digital subscriptions on offer

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Musk’s Witty AI Chatbot Grok To Rival ChatGPT

Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer
questions with a “bit of wit” and has a “rebellious streak,” the xAI team said.

Musk’s Witty AI Chatbot Grok To Rival ChatCPT

Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer
questions with a “bit of wit” and has a “rebellious streak,” the xAI team said.

What’s The Frequency, Google? How Comscore Proved YouTube’s CTV Worth

Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here’s what it found.

Ad Tech Companies Are Getting Graded On Log-File Transparency

Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years ago by Trustworthy Accountability Group to focus on advertisers’ supply-chain transparency, is having a go at it. Advertisers want log-level data because it allows them to sniff out inefficiency or fraud in the supply chain. […]

The post Ad Tech Companies Are Getting Graded On Log-File Transparency appeared first on AdExchanger.