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Why super bundling is unlocking new opportunities for content providers
Anil Malhotra, co-founder and Chief Marketing Officer, Bango
The subscription economy is forecast to be worth $600 billion by 2026, made up of more than 4.2 billion subscriptions across entertainment, music, education, well-being and lifestyle content.
However, a 2022 Bango survey of 2,500 U.S. consumers found that 72% found that there are “too many subscription services.” A similar Bango study released in September this year of 6,000 subscribers in India and Southeast Asia found that 81% were overwhelmed by the number of digital subscriptions on offer.
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Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years ago by Trustworthy Accountability Group to focus on advertisers’ supply-chain transparency, is having a go at it. Advertisers want log-level data because it allows them to sniff out inefficiency or fraud in the supply chain. […]
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