Month: November 2023

As companies look to mitigate racial bias in AI, one startup is looking to fix the problem by building a new model trained on a more diverse set of cultural and historical data.

Latimer, named after the 19th-century Black inventor Lewis Latimer, is training a new large language model (LLM) to more accurately represent Black history and culture. According to Latimer founder and CEO John Pasmore, the idea came to him earlier this year when he noticed no other companies were approaching racial bias within LLMs as a technical issue to solve. 

“Not only was I seeing issues of bias, but there were inaccuracies in the history,” Pasmore said. “I have a 16-year-old, and the last thing you want is history to be baked incorrectly into what I consider the next round of [technology] just as big as search.”

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President López Obrador’s emergency response has failed the storm’s victims.

Magna Media Trials and Samsung Ads on Friday released a study exploring CTV viewing habits of Gen Z and Millennials, which suggests search may have a connection with next-generation campaigns.

The Supreme Court hears a big new Second Amendment case.

Despite Linda Yaccarino having the top job at X, Elon Musk’s outsize presence may be hampering her ability to succeed.

BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the end of 2021. And the outlook hasn’t gotten much better as stiffer competition between major social media companies shuts out digital publishers that depend on social traffic, alongside increased competition around short-form video content. “Traffic […]

The post BuzzFeed’s Struggles Continue As It Banks On Gen AI And Long-Form Video appeared first on AdExchanger.

The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3. And shares jumped by about 5% after earnings. The company, which reported its Q3 earnings on Thursday, saw revenue increase 19% from a year ago, totaling $120.3 million. Buoyed by the results, IAS upped its […]

The post IAS More Than Measures Up To Its Revenue Goals appeared first on AdExchanger.

Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth.

The post Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3 appeared first on AdExchanger.

How big is commerce media? Big enough that Omnicom snapped up Flywheel Digital for $835 million. Flywheel began by helping brands with their Amazon presence, from their product page to their advertising spend. Now it pitches itself as a platform and agency-like services. This is actually the second exit for Flywheel. Ascential, which also owns […]

The post The Big Story: Commerce Media Flywheel appeared first on AdExchanger.