HP Taps UID2 For Better CTV Targeting

HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the privacy sniff test.

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Google And Apple Lay Their Attribution Plans; The Holdco Holdup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]

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Criteo Is Finally Not A Retargeting Company Anymore

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million […]

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Attention Vendors Team Up To Crack The YouTube Measurement Code

YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly watching YouTube via CTV, where measurement signals are even scarcer than on the web. CTV now accounts for 38% of all time spent watching YouTube, […]

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Contextual Data Is The Backbone Of Commerce Media

Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $200 billion in revenue. As a benchmark, Search advertising is […]

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X Amplifies Conservative Media Group’s ‘Detrans’ Campaign In ‘Timeline Takeover’

It appears that Elon Musk’s new Twitter, now X, is comfortable prioritizing a far-right political agenda, solidifying its place in the social-media sphere as the “least censored” app, as the platform
amplified conservative media nonprofit Prager University Foundation’s new anti-trans film with the hashtag #detrans via a “timeline takeover” on Thursday.

IAB Tech Lab Plans To Verify Data Deletion Requests

IAB Tech Labs CEO Anthony Katsur said a signal will propagate the data-deletion request throughout the supply chain and the specification will have a verification process.