HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the privacy sniff test.
The post HP Taps UID2 For Better CTV Targeting appeared first on AdExchanger.
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HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the privacy sniff test.
The post HP Taps UID2 For Better CTV Targeting appeared first on AdExchanger.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The post Comic: The Great Data Lakes appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]
The post Google And Apple Lay Their Attribution Plans; The Holdco Holdup appeared first on AdExchanger.
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million […]
The post Criteo Is Finally Not A Retargeting Company Anymore appeared first on AdExchanger.
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly watching YouTube via CTV, where measurement signals are even scarcer than on the web. CTV now accounts for 38% of all time spent watching YouTube, […]
The post Attention Vendors Team Up To Crack The YouTube Measurement Code appeared first on AdExchanger.
Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $200 billion in revenue. As a benchmark, Search advertising is […]
The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger.