Month: January 2024

Since January 4, the countdown has begun for Google withdrawing full support for third-party cookies within its market-leading web browser Chrome.

While many debate the practicalities of Google abiding by its publicly stated timeline of phasing out third-party cookies by the close of 2024, the need for action is clear. 

In the week following the January 4 commencement date — when Chrome began its phased 1% depreciation trial — Raptive’s chief strategy officer Paul Bannister posted some early findings of what the industry may come to expect over the coming 12 months.

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After laying off over a thousand staff workers on its software, hardware and engineering teams working on Google Assistant, Pixel, Fitbit and Nest products, Google is now planning to make more cuts.

Apple shipped 234.6 million iPhones (20.1% of market share) in 2023, while Samsung shipped 226.6 (19.4% of market share), according to data from IDC.

Siding against OpenAI, a judge in Georgia ruled last week that radio host Mark Walters can proceed with his defamation claim over false information provided by ChatGPT.

Among many moving moments: Christina Applegate was overwhelmed by the standing ovation and continued clapping she received.

CTV will see weak “performance” metrics, especially when it comes to its programmatic buys, according to a new Comscore study. Just 8% of advertisers ranked CTV as the number one way to achieve
marketing performance through programmatic ad-buying systems.

Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans tor ramp up its integration of alcohol delivery into its homegrown delivery service, Uber Eats.

“The 75th Emmy Awards” dug up the ghosts of TV past to mark the diamond anniversary of TV’s annual tribute to itself.

Full disclosure: I wrote this report manually, without the assistance of ChatGPT or another generative AI tool. Thankfully, new research indicates I’m still in the majority, especially where the ad
industry is concerned.