Less BS, More Facts, Some Opinions
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right: This month, Planet Fitness became the latest brick-and-mortar business to join the parade of retail media networks. PF Media, as it’s called, has a three-pronged media and data sales approach: […]
The post How A Gym Chain Became An Ad Data Seller appeared first on AdExchanger.
To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign. The internet is responsible for producing almost 2% of global greenhouse gases, and online advertising – video in particular – is a big contributor, according to research from SeenThis, a streaming tech provider that speeds up […]
The post Audi France Drives Down Campaign Emissions, With Roadside Assistance From SeenThis appeared first on AdExchanger.
Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein 1 platform. These tools are only the latest example of Salesforce’s gung-ho AI stance. Last June, Salesforce announced generative AI features integrated into its […]
The post Salesforce Bolsters Its Retail Marketing Offerings With Generative AI appeared first on AdExchanger.
The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts. They can’t answer the basic question […]
The post CMOs: It’s Time To End The Age Of BS appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue to fail in obviously foreseeable ways. The latest: Amazon listings that appear to have used OpenAI’s ChatGPT to generate product names and descriptions feature an identical error message, The Verge reports. Who doesn’t want to […]
The post Generative AI’s Debacle Of The Day; TV’s Awkward Resellers? appeared first on AdExchanger.
The connected TV ad industry continues to rely on the IP address for tracking viewers and connecting CTV audiences with other devices in the household. However, this type of household-level tracking appears to fall into a legal gray area when it comes to children’s privacy law.
Laws such as the California Consumer Privacy Act consider the IP address to be personal information, so collecting an IP address for a household that is known to be home to a child — and which can in turn be associated with that child — runs the risk of running afoul of privacy regulations. And with more children’s privacy regulations on the way — including a notice by the U.S. Federal Trade Commission of potential changes to the federal Children’s Online Privacy Protection Act — the chances of children’s privacy laws conflicting with CTV tracking practices appear will likely rise.
In the video below, Digiday spoke with experts in privacy law, ad tech, children’s media and CTV to understand why complying with children’s privacy law on CTV can be so complicated.
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