Less BS, More Facts, Some Opinions
Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.
The post Roku Touts A ‘Solid Rebound’ In Video Advertising appeared first on AdExchanger.
Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships. I think of these partnerships as “sky bridges” because they aren’t open advertising integrations. Those on the outside can still only look on […]
The post Retail Media Has Created ‘Sky Bridges’ Between Content Fortresses appeared first on AdExchanger.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: Roadworthy? appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Presidents Day. Our daily news roundup will return on Tuesday, Feb. 20. Meta Vs. Apple The tension between Meta and Apple just keeps growing. Their latest feud is over the 30% fee Apple charges US advertisers […]
The post Meta And Apple Battle It Out; Nielsen Holds Its Ground Against Competition appeared first on AdExchanger.
Decades after Intel introduced its iconic “bong,” another major chipmaker has its own sound to stand out.
Qualcomm has crafted a new sonic logo for Snapdragon, the mobile processor platform powering a wave of new AI-enabled smartphones, PCs and headsets. The “Snap Beat,” which debuts today, will show up in an array of marketing efforts from Qualcomm and its various partners.
The sonic’s concept is quite literal, but not the affect. Listening to the “snap beat” feels like an auditory wave flooding both ears before suddenly being thrown into into a cave filled with six snaps and four heartbeats. Qualcomm says ASMR — or autonomous sensory meridian response — wasn’t in the strategy, but it’s easy to hear similarities.
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Earlier this week, Google issued its response to an analysis from the IAB Tech Lab’s Privacy Sandbox Task Force that analyzed 44 use cases of the APIs currently available from the online giant’s Chrome team.
The task force, which represents the interests of more than 60 entities, produced its assessment of the Privacy Sandbox last week, the results of which were pretty damning — the phrase “not fit for purpose” comes to mind.
And, without using too broad a brushstroke, Google’s return serve could be read as, “You’re not quite getting this whole privacy thing.” Or, more diplomatically, “We all have to try a bit harder.” The Privacy Sandbox saga is lining up to be one of the big stories of the 2020s in terms of the history of the media industry.
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The article was first published by Digiday sibling WorkLife
Nate is a Brooklyn-based graphic designer who was laid off from his creative director’s job during the pandemic. Since then, he has managed to carve out a new identity: that of a happy, highly sought after freelancer.
“Initially when I got laid off, I found myself almost unhirable because of my salary requirements, because I had worked in smaller companies but was paid very well,” he said. “None of the big companies felt I had the experience they wanted, and no small companies felt like they could afford me.”
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The Xbox brand is transforming — and the rest of the gaming industry is evolving alongside it.
On Feb. 15, Microsoft executives Phil Spencer, Sarah Bond and Matt Booty released an official podcast detailing the tech company’s current and future plans for the Xbox brand.
The crux of the announcement was that Xbox is planning to open up four previously exclusive titles to other gaming consoles such as the Sony PlayStation 5 and Nintendo Switch. Spencer, the CEO of Microsoft Gaming, declined to specify the four titles; reporting from The Verge has indicated that they will be “Sea of Thieves,” “Hi-Fi Rush,” “Pentiment” and “Grounded,” but Microsoft did not confirm this list.
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