Month: February 2024

Apple’s Vision Pro virtual-reality headset has added a native TikTok app, “reimagined” from the mobile and web versions to offer Vision Pro users a more immersive experience.

Google is disputing claims about its Privacy Sandbox in a new report made by IAB Tech Lab that suggests it may make it more difficult to serve effective ads, as well as put smaller brands and media
companies at a major disadvantage.

Meta will soon allow advertisers to dodge the service fee by paying to boost their content from web and mobile browsers, on either Facebook.com or Instagram.com.

The Super Bowl is advertising’s favorite holiday. At $7 million for a 30-second spot, it’s also its most expensive opportunity. Whether it’s the glitz and glam of celebrity and influencer appearances, a repetitious messaging strategy (we’re looking at you, Temu) or trying to force a viral moment, the pressure is on advertisers to stand out […]

The post Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now appeared first on AdExchanger.

OpenAI’s entry into generative AI video is an impressive first step.

How a seven-year-old Reddit post led to one of Super Bowl’s biggest hits – and 28 billion impressions.

That’s just one of the probing questions addressed in a poll this week from Stagwell’s Harris Quest, via the pollster QuestDIY platform.

Months after Google made its Gemini AI model public, it is rolling out a new version that can handle several times as much audio, video, and text input as GPT-4.