Months after Google made its Gemini AI model public, it is rolling out a new version that can handle several times as much audio, video, and text input as GPT-4.
Some People Actually Kind of Love Deepfakes
AI fakes are a disinformation menace. But some politicians, executives, and academics see them as a way to extend their reach.
The Temu Bowl
If one Super Bowl ad is enough to generate buzz, are five ads even better? If you’re Temu, the answer is unequivocal: More is better. Unless you’ve been shielding yourself with an ad blocker over the past year, you’ve likely seen dozens (or thousands) of ads for Temu hawking products for suspiciously low prices. But […]
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Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Wieser’s insights are from a new report commissioned as part of a series of from CIMM on the impact of new ad currencies. I personally guarantee it’s worth reading.
MediaMath’s New Owner Is On A Mission To Resign Former Partners
Any advertising trade reporter will tell you that their inbox is clogged by a ceaseless daily parade of press releases and pitches trumpeting ad tech company partnerships. But the partnership announced on Thursday between MediaMath’s new owner, Infillion, and AdLib, a programmatic media buying platform for small and midsize ad buyers, isn’t a typical integration. […]
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Google’s Flagship Gemini AI Model Gets a Major Upgrade
Just two months after Alphabet made its Gemini AI model public, it’s rolling out a new version that can handle several times as much audio, video, and text input as GPT-4.
A Brand Promo Lure For A New Sports Streamer? NFL Not Happy
The NFL, it seems, is not happy about the ESPN-Fox Corp.-WBD sports streaming service that will have plenty of NFL content on a new streaming service to show off.
Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, Russia
State-affiliated hackers from Russia’s military intelligence, Iran’s Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
language models, according to a report published Wednesday.
‘Many misunderstandings and inaccuracies’: Google issues retort to critical Privacy Sandbox report
Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant.
While the wording makes Google’s response to the IAB Tech Lab’s Privacy Sandbox use case assessment short of a full-on rebuke, it maintains the Task Force “appears to ignore” the principles of privacy-enhancing technologies.
“In our view, the analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem,” reads the response, published Feb. 15.
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Chrome Privacy Sandbox Has A Message For The IAB Tech Lab: Our Baby Isn’t Ugly
Deer fight with their antlers. Fencers cross swords on piste. Boxers unleash their fists in the ring. Engineers do battle with reports and technical rebuttals. On Thursday, Google published its response to a report released last week by the IAB Tech Lab’s Privacy Sandbox Task Force. (If you want to read the original report and […]
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