Month: February 2024

Meta Platforms must face privacy claims brought by non-Facebook users who provided sensitive information to online mental health service Cerebral, a federal judge ruled.

The workplace communications platform is rolling out new generative AI features including a conversational search tool and an information summarizer within channels, to save time during the workday.

California’s new Age Appropriate Design Code will turn the state government into “a roving internet censor,” the U.S. Chamber of Commerce told a federal appellate court Wednesday.

X’s new ad option will pair brands with pre-selected video creators, part of X’s ongoing “video-first” initiative. Creator Targeting will enable advertisers to run ads against a curated list of
pre-selected content creators in the app.

Google launched a video Wednesday to celebrate Valentine’s Day. The theme is finding the perfect love match — no matter which phone you use.

Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter with healthy margins, an increase in traffic and better ad pricing, which led to a 9% YOY increase in digital revenue to $284 million. “It’s a heck of a lot easier” to write shareholder letters […]

The post Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic appeared first on AdExchanger.

Walmart is in talks to buy Vizio Holdings for $2 billion, according to a report in “The Wall Street Journal.” Analysts believe Walmart is looking to keep pace with Amazon — especially with CTV and
video-based media sales for performance-based marketing. With the deal, Walmart could make media deals with advertisers on Vizio’s smart TV platform with buys tracked to actual retail sales of those
products in Walmart stores and via Walmart’s online business.