Less BS, More Facts, Some Opinions
Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
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To have tuned into DoubleVerify’s first quarter earnings call on Tuesday afternoon is to have entered an alternate universe. One in which DV’s client, Forbes, never operated an MFA subdomain that went undetected for seven years. One where DoubleVerify didn’t (bafflingly) grace X with a 99.9% brand safety score after apparently misreporting X’s brand safety […]
The post DoubleVerify’s Stock Tanks On Weak 2024 Guidance appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Agent Of Chaos In developer toolkits and technical forums like the W3C, the term “user agent” means an individual using a web browser. That notion of a user agent is a “holdover from a more civilized age,” when technology was developed to […]
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What does it look like when an organization doesn’t have any middle managers at all?
In our last episode, we spoke to Cary Cooper, a professor of organizational psychology and health at the University of Manchester, about the pitfalls of promoting an “accidental manager.” He doubled down on why the best player doesn’t always make the best coach, why proper management training is crucial, and how the younger generations are changing management.
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This week’s Future of TV Briefing looks at how TV and streaming ad sellers are looking to make more outcome-oriented pitches in this year’s upfront market.
What are TV and especially streaming ads actually worth?
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Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.
These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.
Advertisers see these deals as a reliable way to reach audiences across multiple publishers, including CNN, Eurosport, Bleacher Report, and NBA.com, in a single campaign at a fixed rate. Publishers also prefer programmatic guaranteed deals over other programmatic methods, but because the reserved inventory helps them to forecast their ad revenue more accurately.
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Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.
This journey isn’t new; it’s been on this trajectory for the past six years. However, since going public in March, the pace has certainly picked up. The plethora of hires, introduction of new ad products, and agency tours that have ensued since then demonstrate just how rapidly the business is evolving. And with its first earnings update as a public company looming, it’s clear that Reddit will need to move even faster in the future.
Let’s kick off with the silver lining: daily active users skyrocketed to 82.7 million in the quarter, marking a 37 percent increase compared to the same period last year. With such a surge in user engagement, advertisers naturally followed suit. Over the same period, ad revenue surged by 39 percent, totaling an impressive $222.7 million.
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Meta is expanding its generative AI ad tools with more ways to create images and text — but not yet giving marketers carte blanche for creative automation.
Yesterday, Meta announced advertisers will be able to upload reference images to create AI-generated variations. For example, they can upload an image of a coffee mug and receive an array of options for using the same mug in new settings. Meta also is adding tools for using AI to generate headlines based on reference text and to create text overlays for images based on previous campaigns and products.
The new tools, which will be available through Meta’s Advantage+ Creative portal, build on other generative AI features for users and advertisers introduced in recent months. Marketers also will get more creative freedom in the coming months with the addition of text-based prompts to customize their options. Soon, Meta’s generative AI ads will be powered by its Llama 3 large language model, which debuted last month.
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