Month: May 2024

With Stormy on the witness stand yesterday, the morning played out like a cross between “Law & Order” and modern Shakespeare.

Reddit released its first-ever earnings report on Tuesday, providing the most in-depth glimpse into the company’s finances since it went public in March. It reported $243 million in total revenue, a 48% year-over-year increase that resulted in its fastest rate of Q1 growth since 2022. The platform is mostly dependent on ads for revenue, with […]

The post Reddit’s First-Ever Earnings Call Centers On Success In Search appeared first on AdExchanger.

In an effort to prompt more Instagram users to post their content to its X competitor app, Meta is testing the addition of a “Share to Threads” toggle located above “Share to Facebook.”

“Utah has enacted a law violating bedrock constitutional principles of free speech in attempting to regulate minors’ access to ‘social media,'” NetChoice argues.

Tesla’s gigafactory in Germany has temporarily paused production as protests ramp up.

Meta is introducing new ways for marketers to use generative AI to focus less on “mundane tasks” and more on creative strategy. At a press event Tuesday, the tech giant announced the rollout of full
image and text generation.

ChatGPT developer OpenAI says that artists and other content owners will be able to request that their work be excluded from use in AI development. Many details of the scheme remain unclear.

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice Spice for the 2023 Met Gala. With the campaign, eBay aimed to put pre-owned and vintage fashion center stage for fashion’s biggest event. For Ice Spice’s first Met Gala, eBay curated a vintage fashion collection for the Gen Z star. During the livestream, millions of viewers could shop her look on eBay’s website in a first-of-its-kind e-commerce integration. Fans also watched Ice Spice get dressed for the after-party in eBay-sourced Prada and Pucci vintage. The campaign drove a 29% increase in brand awareness, more than 29 million video views and $1 million earned social media value.

HelloFresh and Marvel Studios are winners of the Best Product Launch Campaign. HelloFresh teamed up with Marvel Studios around ‘Guardians of the Galaxy Vol. 3’ before its cinematic release in May 2023. The partnership launched a limited-edition Guardians Snack Adventure kit and a Guardians Recipe Adventure series inspired by the film. Each recipe was themed to members of the beloved band of galactic misfits and took home cooks on a flavorful adventure. The partnership generated excitement and buzz for the HelloFresh brand, boosted brand awareness by tapping into the massive Guardians audience and strengthened brand perception and affinity via the movie’s halo effect.

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Integral Ad Science released its latest Media Quality Report showing how AI, deepfakes and misinformation can present major challenges for companies trying to protect their brands.

“For the first time in history, Congress has enacted a law that subjects a single, named speech platform to a permanent, nationwide ban, and bars every American from participating in a unique online
community with more than 1 billion people worldwide,” TikTok and ByteDance say in a petition filed Tuesday with the Circuit Court of Appeals for the D.C. Circuit.