Month: May 2024

The IPG Mediabrand unit also named UM’s Amie Owen Global Chief Growth Officer of Kinesso Commerce.

Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media.

The post Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off appeared first on AdExchanger.

Following some criticism that was a step backwards for out-of-home, MRC chief George Ivie explains how it’s really just a building block for something much better.

If democracy relies on crowds’ aggregation of data, and if AI processes data more efficiently, why shouldn’t AI decide our government lineup?

Hoy por hoy el competido mundo del podcast representa una nueva nueva sinergia para los medios de comunicación y las marcas, sobretodo si el producto es entretenido, polifacético y multicultural. Bajo esa premisa, Sonoro, una de las compañías latinas a la vanguardia de la producción de este formato, logró acomodarse en el quinto lugar de descargas y visualizaciones a nivel global, con más de 60 millones de downloads mensuales en su red de más de 150 podcast, según el último reporte de Podtrac.

Para su fundadora Camila Victoriano este es solo el comienzo, “en los últimos años hemos creado la red de podcasts multiculturales más importante del mundo, y aprovechamos ese impulso para transformar el contenido de nuestros podcasts en propiedades televisivas, películas culturalmente relevantes y experiencias en directo en todo el globo” explica.

Sonoro esta ganándole la carrera de las descargas a compañías consolidadas como Barstool, la firma completamente bicultural cuenta con 140 asociaciones con marcas multinacionales. La empresa además tiene más de 20 proyectos de televisión y cine en desarrollo con socios como Netflix.
La estrella de ‘Jane the Virgin’, Gina Rodríguez, está preparando una adaptación de la serie de podcasts de Sonoro Princess of South Beach para la gigante del streaming. La compañía también adelanta proyectos con NBC Universal y Paramount+.

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Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […]

The post Google Search’s Core Updates Are Crushing Sites And Reshaping The Web appeared first on AdExchanger.

Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut.

The post Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront appeared first on AdExchanger.

eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across the company – particularly in its ads, developer, search and marketplace businesses.

Is this the end of Paramount — and big linear media — as we know it, or is this the beginning of the final phase of the transition from traditional media to Big Digital? Shelly Palmer explains in
this week’s 3.know conversation.