Month: May 2024

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Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian design platform’s user base. Notably, headlines from The Information and Barron’s dance around Canva possibly going public in the coming years, but no concrete timeline has been announced. 

In the meantime, the focus is expanding the Australian-based company to other markets around the world, like India, Germany, Japan and Europe, according to Zach Kitschke, CMO at Canva. 

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The landscape of retail media networks is growing at a breakneck pace, with retailers like JPMorgan Chase, Best Buy and CVS competing with colossal retailers like Amazon and Walmart. While there is seemingly an infinite number of retail media networks to test, especially as Google’s third-party cookie crumbles (whenever that happens), marketers like soup brand Campbell’s are dealing with the fallout from the increased number of walled gardens that has resulted from this growth.

Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands advertising in the retail media space, according to Marci Raible, vp of integrated marketing at Campbell’s Soup Co.

“The other thing that we’re all dealing with is just the increasing number of walled gardens when you’re looking at the media environment,” she said. “As a brand, that becomes our biggest challenge because everyone has just created more walled gardens.”

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“Come on, let’s punch cholesterol in the face!” says the Brawny Man-type hero in this over-the-top ode to the way meat historically made the man.

Conciertos llenos en todo el mundo, canciones en el top de la lista Billboard, y el género de la música regional mexicana vibrando a todo su esplendor, eso es lo que el artista mexicano Peso Pluma ha logrado en los últimos meses, siendo su reciente asociación con Sony electronics un knockout que busca conquistar con su particular sonido los oídos del globo.

Para lanzar su nueva serie de altavoces y auriculares ULT Power Sound Series, Sony invitó a la estrella de Zapopan, Jalisco a estrenar su álbum Éxodo sobre el escenario del Sony Hall de Nueva York. Se trata de la primera asociación del artista de 24 años con una marca.

“Nuestra decisión de asociarnos con Peso Pluma para este lanzamiento radica realmente en su sonido único y en el deseo de Sony de centrar más la atención en la cultura musical latina” explicó a Digiday Maya Wasserman, Head of Marketing, Home and Personal Entertainment Business de Sony Electronics.

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According to a study by Material and commissioned by TikTok, 61% of TikTok users discover new brands and products on the app – 1.5 times more than other platform users.

NetChoice is seeking a permanent block of a new Ohio law that prohibits large platforms including Instagram, Facebook, Pinterest and YouTube from allowing minors under 16 to create accounts, unless
their parents consent.

As Bluesky continues to build out its platform, its most prominent backer Jack Dorsey has left the board. Dorsey was largely responsible for co-funding and popularizing the decentralized microblogging
app after Elon Musk bought Twitter and rebranded it to X.

Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers to proceed with a class-action fraud lawsuit over inflated metrics.

No advertiser, publisher, tech vendor or platform is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.” “The majority of our targeting is based on people’s activity on Reddit,” said COO Jen Wong. “That’s […]

The post COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business appeared first on AdExchanger.

Omnicom’s Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise?