Month: May 2024

The Paramount saga continues. The board will now consider a $26 billion offer, including the assumption of $15 billion in debt from Sony Pictures Entertainment and Apollo Global Management.

Each episode of “The Quiz with Balls” features two families competing for $100,000 in a “battle of the balls,” says Fox.

Joe Lubin cofounded Ethereum. Now his company is suing the Securities and Exchange Commission, and he says the future of the internet is at stake.

Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by […]

The post Google Is Backing A National Approach To US Privacy Compliance appeared first on AdExchanger.

CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […]

The post Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Block And Tackle The sense of urgency about ad blocking has dissipated.  But ad blocking didn’t go away. It’s actually become a more baseline feature for web browsing.  The new Safari version includes a tool called Web Eraser, which isn’t exactly an ad […]

The post Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10 appeared first on AdExchanger.

This is part of a research index that was originally published on Digiday’s sibling publication Glossy. Read the full index here.

These days, it can feel like social media is a bit obsessed with the short-form video format. But recent research on influencer marketing conducted by Digiday came to a bit of a surprising conclusion: When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.

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While TikTok’s future in the U.S. hangs in the balance, agencies are already adjusting social media strategies and preparing contingency plans with clients and influencers — despite not hearing a lot from TikTok directly.

With President Biden recently signing legislation to force a sale or ban TikTok, the ByteDance-owned social platform faces a nine-month deadline (or up to a year extension) to act. While many are expecting the company to challenge this, agencies are also considering opportunities in the wider social media landscape — from diversifying their platform investments to experimenting with newer channels.

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Home screen takeovers are poised to overtake the connected TV ad market.

OK, that’s a bit strong. But non-traditional streaming ad formats, such as CTV platforms’ home screen placements, did sorta steal the spotlight during this year’s NewFronts. Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials. 

Roku and Vizio are adding video ads to their respective CTV platforms’ home screens. Samsung is rolling out an interactive ad format that will replace the traditional interstitial ad break. And of course, Roku has started testing a home-screen ad format that will test streaming audiences’ tolerance for ads in new places.

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