Category: Data-Labor-Technology Stories

The Interactive Advertising Bureau’s social media, native and content committee has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. Publishers are turning to influencer marketing to reach consumers…

Adidas Originals boldly celebrates the creative spirit and its ability to break through demoralizing cycles of complacency in a dazzling new brand video. Developed by Johannes Leonardo, the 90-second spot resonates with thrilling sights and sounds, and packs plenty of star power. Just don’t expect a big finish. That’s because the spot, both inspired and…

Following a wave of criticism from shoppers, social media users and anti-slavery organizations, Amazon pulled various products with the slogan “Slavery Gets Shit Done” off its website. The offending products included bibs, mugs, T-shirts and other apparel–some of which was modeled on the website by children and toddlers. Users called out the retailing giant questioning…

Toyota-owned Lexus dropped an extended version of its action-packed Super Bowl LII ad, “Long Live the King,” today, showcasing both the 2018 Lexus LS 500 and the upcoming Marvel Studios superhero film, Black Panther, set to hit theaters on Feb. 16. In it, we see King T’Challa (the Black Panther, aka actor Chadwick Boseman) kicking…

The largest deal came in the film/TV content subcategory — Walt Disney’s announced $68.4 billion deal for about half of 21st Century Fox’s entertainment businesses.

You might think branded content is a relatively newfangled marketing ploy. But one production company wants you to know it’s actually been around for a while–actually, since the days of Michelangelo’s David. A gag promo from Above Average–an online comedy subsidiary of SNL creator Lorne Michael’s Broadway Productions–details the history of branded content since 1501,…

Febreze is back in the Super Bowl with another bathroom-themed spot created by Grey New York. Last year, the brand’s first year in the Super Bowl, Febreze focused on how football fans could avoid a potentially smelly situation in the bathroom during halftime. This year, the brand created Dave–a man who can use the bathroom…

Kia will use a 60-second spot on Super Bowl LII–starring racing legend Emerson Fittipaldi and a second mystery celebrity–to advertising the Stinger, its forthcoming sports sedan. This is the Korean automaker’s ninth straight year advertising on the game. A 15-second teaser that rolled out Thursday shows Fittipaldi, 71, the iconic Brazilian driver, standing next to…

A-list investors placed a big bet on Outcome Health despite multiple warning signs, a Wall Street Journal examination shows, illustrating how even the savviest investors can gloss over potential issues in pursuit of a big score.

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TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization. AI tech is a strategic investment area for the casual dining restaurant chain this year, said James Washington, TGIF’s product manager for digital platforms. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hinge… Continue reading »

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