Category: Data-Labor-Technology Stories

If the folks at NBC have any lucky stars, then they should be thanking them for giving them the Philadelphia Eagles in the upcoming Super Bowl LII.

Snapchat may be trying to revamp its app to entice new users, but advertisers aren’t buying it. On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to share Stories–its strings of user-generated content–to Facebook, Twitter, email and text messages from within the app. The feature will be…

LinkedIn announced in October that its Sales Navigator tool would integrate with Campaign Manager to help marketers improve targeting–a move that monetizes its mountain of business data for both sales and marketing purposes. The professional network’s update is just one example of a marked shift toward the merging of sales and marketing departments across all…

Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched is setting out to change that. The first in a series of white papers, Bold Culture’s “The…

A year and a half after it began, Stephen Colbert’s late-night resurgence shows no signs of letting up. Halfway through the 2017-18 season, The Late Show With Stephen Colbert is up 30 percent in total viewers from a year ago (3.83 million, over 1 million more than The Tonight Show Starring Jimmy Fallon’s 2.79 million…

The three-part media guarantee ensures that its video inventory is reliable, brand safe — and, in what it says is an industry first, provides engaged viewership.

Watson won’t be wearing anything fancy to the Grammys this weekend, but that’s not going to keep it from judging everyone else’s outfit. For the 60th anniversary of the music awards, the Recording Academy is partnering with IBM to bring its artificial intelligence to the red carpet. On Sunday night, IBM will deploy its AI…

Broadcom Chief Executive Hock Tan relishes his role as the chip industry’s most visible deal maker, but some customers and former employees worry he is skimping on research and innovation.

Chrome’s ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to advertisers. Takeover ads and banners aren’t innovative. Rich media
experiences that utilize motion, utility, 360 video and other functionality native to the smartphone are.