Category: Data-Labor-Technology Stories

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, vice president of programmatic at GumGum. The end of the fourth quarter and the start of Q1 are full of planning conversations with brands, agencies and publisher partners.… Continue reading »

The post As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues appeared first on AdExchanger.

The customers subjected to the “Whopper Neutrality” experiment expressed confusion, frustration, and in some cases, considerable anger — but also said the experience helped them better understand
the somewhat complex net neutrality issue.

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Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday. In so doing, it added three people to its data science team who will enhance the machine-learning and AI capabilities of Spire, its data platform. Lighthouse Datalab founder Sriram Subramanian will serve as head of data science… Continue reading »

The post Conde Nast Acqui-hires Head Of Data Science appeared first on AdExchanger.

“Good evening, everybody. It may be time to declare war outright against the deep state and clear out the rot in the upper levels of the FBI and the Justice Department.” That’s how Fox Business
Channel host Lou Dobbs opened his segment Tuesday, calling on his viewers to prepare for war against our nation’s top law-enforcement agency and our justice system.

There’s no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and experimental tactics. So, when we produce our annual Social Trends Report at Hootsuite, we focus our analysis on trends that are both…

Seven-year-old content marketing firm Percolate is growing up. The company is bringing on digital marketing vet Randy Wootton as CEO to help ramp up the business to attract a different clientele, namely enterprise companies like Adobe, Salesforce and IBM. Current CEO (and co-founder) Noah Brier is heading back to his roots as the company’s chief…

Last week, Squarespace announced that Keanu Reeves would star in the company’s 30-second Super Bowl spot. In a new 15-second teaser for the ad, Reeves has gone out to the desert to reflect and build his website next to a fire. Squarespace’s in-house creative team created the 30-second spot, which kicks off a campaign that…

The same number of networks will compete for next year’s “Thursday Night Football” package — and that the entire rights fee package for the regular season series may stay about the same or even drop
versus a year ago.

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt–net neutrality. In December, you’ll recall, the FCC repealed net neutrality rules that regulated businesses that provide internet access to consumers–opening the door for broadband providers to potentially charge…

Comic book franchises are making their way to screens big and small now more than ever before, with Disney’s Marvel leading the way. According to a study done by automated market research tech provider ZappiStore, the success of Marvel at the box office and beyond can be linked to the viewer’s emotional engagement with the…