missives.
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Less BS, More Facts, Some Opinions
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AdExchanger |
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The year-old agency knows that having globally scaled technology is key to its ability to consolidate. Korenfeld… Continue reading »
The post Publicis Vet Oleg Korenfeld To Build A Global Media Activation Platform At Wavemaker appeared first on AdExchanger.
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AdExchanger |
When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes the last to know. In some cases, new features are enabled by default without any overt communication from Facebook, which can be “par for the course,” said Anita Walsh, director of social strategy at Horizon… Continue reading »
The post Facebook Needs To Do A Better Job Communicating Ads Manager Changes, Agencies Say appeared first on AdExchanger.
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AdExchanger |
Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more agile. Engleman, who helped rebrand the Sci Fi Channel as SyFy during his time at NBCUniversal, thinks broadcasters will be forced to adapt as new content producers and channels compete for consumer attention. For years,… Continue reading »
The post TBS CMO: Art Helps Us Create Content, But Data Shows Us The Path To Consumption appeared first on AdExchanger.
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