Category: Data-Labor-Technology Stories

With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to announce it will be fully compliant, offering
advertisers, agencies and trading desks inventory that measures up to the new standard. OpenX this morning said that effective Jan. 18, 100% of the inventory listed on its exchange will be compliant
with the European Union’s General Data Protection Regulation (GDPR), months ahead of when the new rules take effect in May.

She was by the wall, asleep, wearing a black sleeveless dress picked out by her personal stylist, who was busy applying a layer of makeup to her resting face. The room, deep in the Venetian Hotel in Las Vegas, was the antithesis of what Las Vegas stands for. There was no glitz or glamour. It…

Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won’t just automate aspects of recruiting influencers and encouraging them to post content. It will learn about everything from exactly which types of influencers drive the most brand engagement to optimal ways of enticing influential customers to recommend…

Screenvision Media has revealed its lineup of jurors for its first annual Hegarty ACE (Advertising in Cinema Excellence) Awards–the winner of which, to be announced at the 2018 Cannes Lions festival, will receive $1 million in media consideration in Screenvision’s Front + Center cinema program, for any pro-bono work from June 2018 to June 2019….

Every great king eventually gives a great wartime speech. Think of Henry V at Agincourt. Or William Wallace at Stirling Bridge. Or … the Bud Light king in Wieden + Kennedy’s “Dilly Dilly” campaign? Well, he tries. The Bud Light monarch isn’t quite as eloquent as his forebears, but to be fair, he does get…

How’s this for teamwork: Verizon, which last year acquired Yahoo for $4.5 billion, will be offering eight free out-of-market National Basketball Association games on mobile devices through Yahoo
Sports and will offer its League Pass subscription at a discounted $99 a season on all of it platforms. The new arrangement expands a $400 million content marketing partnership Verizon and the NBA
signed in late 2015.

The ad industry’s Trustworthy Accountability Group will require publishers to implement the anti-fraud tool ads.txt in order to receive a seal stating they are “certified” against fraud.

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Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates. Although Reelz has added more than 75 new advertisers in the last two years, competition is steep with a sea of brands such as E!, Entertainment Tonight and TMZ dominating the celebrity and entertainment category. But… Continue reading »

The post Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem appeared first on AdExchanger.

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When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage the… Continue reading »

The post Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No appeared first on AdExchanger.