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Snap Reports Strong Revenue Growth in Q2, but Falls Short on User Growth Expectations
For the second quarter of 2020, Snap reported better than expected revenue growth. But its user base did not reach previous company projections. The company’s revenue grew to $454 million, a 17% increase year over year for the same quarter. Snap CEO Evan Spiegel chocked that success up to “high levels of engagement on our…
Beauty Marketers Discuss 3 Ways the Industry Is Changing Amid Covid-19
Like most other industries, the world of beauty has been hit hard during the pandemic. With temporary store closures and consumers sheltering in place, cosmetic giants such as L’Or?al and Est?e Lauder have reported a drop in sales. Even Johnson & Johnson, which owns skin care brands Neutrogena and Aveeno, recently noted that demand for…
Walmart, Target and CVS Join Forces to Find an Alternative to Single-Use Plastic Bags
While it’s easy to understand that single-use plastic bags are detrimental to the environment, it’s also true that so far, we haven’t developed an alternative that can compete with low-density polyethylene bags when it comes to convenience and price–two of the strongest motivators for retailers and consumers alike. With that in mind, a new consortium…
Pornhub Is Giving Away 1 Billion Ad Impressions for Struggling Small Businesses
You might not immediately associate Pornhub with charitable giving, but the adult streaming site is trying to show its community-minded side with a free ad giveaway for small businesses affected by the pandemic. Until Aug. 14, the brand will give away a total of 1 billion ad impressions split among 100 small businesses that have…
Tea with GaryVee 050 – Wednesday 9:00am ET | 7-22-2020
Tea With GaryVee is a Q&A show where Gary answers questions in a much more detailed, slower format. He gets deep! In this episode, Gary answers questions on transitioning into tech, Growing on more platforms, Feeling burned out, and more! For a chance to be on the show, text your question and number to 1-212-931-5731, or if you’re international tweet your question with the hashtag #teawithgaryvee… Enjoy!
Coca-Cola Mulls Balance Between Marketing Efficiency vs. Growth
Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising significantly during global quarantines, since even more than other beverage brands Coke sells in places like stadiums, hotels and fast-food restaurants. But CEO James… Continue reading »
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IAB Unveils the Lineup for Its First Virtual Podcast Upfront
Similar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid the pandemic. Dozens of entertainment brands are expected to participate in the event scheduled for Sept. 9-11, with returning presenters including Authentic, ESPN, iHeartRadio, Meredith Corp., Midroll Media, NPR, Westwood One and…
To Create Racial Change, Advertising Must ‘Envision a World That Doesn’t Exist’
Last month, a high-profile full-page print ad doubled as a protest sign in advance of Donald Trump’s rally in Tulsa, Okla., just after the Juneteenth holiday. The ad in The Oklahoma Eagle, one of America’s oldest Black-owned newspapers, read “Being Black Is Not a Crime.” This simple white lettering on a black background was a…