This Is How The End Of Freedom Starts, According To New Political Ad
Kia Offers Movie-Like Film ‘Starring’ Vehicle Features
4A’s Challenges Nielsen’s Decision To Combine OOH, In-Home TV Ratings
TikTok Offers Brands Its New Gamified Branded Effect
Meet Colossus, The Supply-Side Platform Powering Diverse Publishers
Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those publishers often lack the resources or scale to set up programmatic sales. So diverse or minority-owned publishers get left out of the programmatic opportunity. Programmatic services firm Huddled Masses set out to fix that problem… Continue reading »
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Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple’s IDFA
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in… Continue reading »
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Live Industry Updates: LinkedIn To Lay off Roughly 960
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 21 Even LinkedIn isn’t immune to coronavirus-related layoffs. The company said on Tuesday that it’s cutting around 960 jobs, or 6% of… Continue reading »
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WhatsApp: How to Scan Someone’s QR Code
Experiential Marketing — Especially Live Consumer Events — Take $13 Billion Hit In 2020
2020, according to findings of the latest in a series of annual tracking studies from PQ Media. PQ’s just-released 2020 “Experiential Marketing Forecast” projects the industry will decline more than
15% this year, following years of sustained mid-single digit expansion. In gross marketing dollar terms, that’s an erosion of nearly $13 billion to $71. billion worldwide. Roughly half that spending
is in the U.S., according to the PQ report, which calls the effects of the COVID-19 pandemic a “punishing blow to consumer event marketing and sponsorships.”