Data-Labor-Technology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules (enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by 2022) the company said media owners will be able…

Ads have grown to be more and more homogenous. Decades of the same voice in every product category isn’t working anymore and everybody knows it, especially consumers. What better way to break through and truly be part of culture than by changing the voices doing all the talking? Here’s the thing about culture: The largest…

Instagram kicked off a test in Ireland, the U.K. and the U.S. Tuesday of enabling users to raise funds for personal causes. Personal fundraisers have been available on Facebook since May 2017. Since fundraising was added to Facebook’s platform in 2015, 45 million people have raised over $3 billion on Facebook and Instagram. The Facebook-owned…

Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The first phase of the overhaul will happen in early 2021, with more stages to follow. Because its product is used as currency in some global markets, the measurement company is giving its customers a heads… Continue reading »

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CreatorIQ, an influencer marketing platform, has raised $24 million just as advertisers and regulators dial up their scrutiny of social media. The company is reinvesting the funds to develop its products and data analytics capabilities. It’s also looking to accelerate intentional growth, which is a key focus for CreatorIQ over the next 24 months. “We…

American Eagle notably handed everyday Gen Zers creative control of its marketing campaigns to launch the #AExME platform in 2018. The retailer’s latest advertising effort also marks a first: It worked with a new group of young stars to direct, shoot and produce an entire campaign remotely using Zoom. The brand has debuted its #AExME…

A pioneering CBD brand is collaborating directly with Mother Nature in the American heartland for its latest marketing campaign. What better way, according to Charlotte’s Web, to tout itself as a natural alternative in the wellness space? The Colorado-based company has several goals with the latest, lushest phase of its ongoing “Trust the Earth” campaign….

Katie Couric may be best known for the 15 years she spent as anchor of NBC’s Today show. But since departing the No. 1 morning show in 2006, Couric has gone on to anchor the CBS Evening News, host her own syndicated daytime TV show, and create an eponymous production company. The award-winning journalist has…