Data-Labor-Technology

Instagram kicked off a test in Ireland, the U.K. and the U.S. Tuesday of enabling users to raise funds for personal causes. Personal fundraisers have been available on Facebook since May 2017. Since fundraising was added to Facebook’s platform in 2015, 45 million people have raised over $3 billion on Facebook and Instagram. The Facebook-owned…

Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The first phase of the overhaul will happen in early 2021, with more stages to follow. Because its product is used as currency in some global markets, the measurement company is giving its customers a heads… Continue reading »

The post Nielsen Hatches New Methodology For Cookieless Future appeared first on AdExchanger.

CreatorIQ, an influencer marketing platform, has raised $24 million just as advertisers and regulators dial up their scrutiny of social media. The company is reinvesting the funds to develop its products and data analytics capabilities. It’s also looking to accelerate intentional growth, which is a key focus for CreatorIQ over the next 24 months. “We…

American Eagle notably handed everyday Gen Zers creative control of its marketing campaigns to launch the #AExME platform in 2018. The retailer’s latest advertising effort also marks a first: It worked with a new group of young stars to direct, shoot and produce an entire campaign remotely using Zoom. The brand has debuted its #AExME…

A pioneering CBD brand is collaborating directly with Mother Nature in the American heartland for its latest marketing campaign. What better way, according to Charlotte’s Web, to tout itself as a natural alternative in the wellness space? The Colorado-based company has several goals with the latest, lushest phase of its ongoing “Trust the Earth” campaign….

Katie Couric may be best known for the 15 years she spent as anchor of NBC’s Today show. But since departing the No. 1 morning show in 2006, Couric has gone on to anchor the CBS Evening News, host her own syndicated daytime TV show, and create an eponymous production company. The award-winning journalist has…

Baseball’s back. Nearly four months later than originally planned, Opening Day is finally happening this week, much to the relief of sports fans who’ve been struggling to fill a baseball-shaped void in their souls since late March. In a spot released today, Bud Light offers an ode to those fans, and to the hobbies they’ve…

The most constructive way to approach the new reality series called “Lost Resort” is with compassion.