Data-Labor-Technology

Martin Sorrell’s S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital’s latest trading update where the company, which houses digital media and production operations such as MediaMonks and MightyHive,…

Although Times Square still physically exists–a live camera even shows a costumed Batman posing for photos–without its usual cacophony of life, the tourist destination, like the rest of New York City, is not itself. Now, months after the peak of the Covid-19 crisis in March and April, New Yorkers are starting to inch outside of…

Though the Centers for Disease Control and Prevention recommends that everyone over the age of 2 should wear a cloth face covering due to its scientifically-proven efficacy in mitigating the spread of Covid-19, many states don’t have statewide requirements for masks in retail stores. That’s why the world’s largest retail trade association issued a statement…

If the past four months have shown us anything, it’s that the unprecedented impact of COVID-19 on our economy has left brands and advertisers working to reconcile two paradoxical urgencies: now is the
time to introduce new technologies to accelerate digital transformation, but now is not the time to make big risky bets. Technology promises efficiency and efficiency promises cost savings, but
implementing new technology into a business’s established processes can be risky without proper planning and resources (including money and personnel).

Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke with Adweek on the state of the industry…

Doritos is putting America’s quarantine talents to the test with a new advertising challenge, and it’s certainly a chip off the old block. For 10 years, Doritos encouraged aspiring filmmakers to “Crash the Super Bowl” by creating a 30-second commercial for the most-watched television event of the year. And while the snack brand has retired…

Facebook added a dedicated Facts About Covid-19 section to its Coronavirus (Covid-19) Information Center and expanded its alerts reminding people to wear face coverings, which rolled out in the U.S. earlier this month, to more countries worldwide. CEO Mark Zuckerberg will also conduct another Facebook Live conversation with infectious disease expert and National Institute of…

When it comes to brands responding to the Black Lives Matter movement, consumers value internal diversity practices more than things like making charitable donations and supportive social media posts, according to new data from market research firm GlobalWebIndex. The July online survey reached 18 countries, with 15,271 responses (including 1,351 in the United States). The…

There are approximately 14,000 agencies in the United States, at least in terms of how the federal government lumps together creative, media and other shops. Of those, 2,085–representing 15% of the industry–have received loans ranging from $150,000 to $10 million through the federal effort to boost businesses that suffered from the Covid-19 pandemic. Data recently…