Data-Labor-Technology

Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets. The streamer, which is courting more advertisers as it’s further integrated into parent company Disney, is opening up a closed beta test of a self-service ad manager to small and medium-sized businesses, it said today. It’s the first self-service tool from…

Whether you’ve been wrangling small children while juggling endless client calls, have lost your job, or are just sick of an endlessly negative news cycle, chances are good you could do with letting off a little steam. Iceland’s tourism board has spotted an opportunity to market itself as a destination where you can do just…

Twitter provided an update on its efforts to prevent misinformation related to the coronavirus pandemic, saying that since updating its safety rules in March to account for content on Covid-19, 14,900 tweets have been removed and 4.5 million accounts have been challenged. The social network added that more than 160 million people have visited its…

Inkwell Beach, a weeklong event dedicated to bringing diverse perspectives to Cannes Lions, debuted last year with speakers including CBS This Morning’s Gayle King and actress Gabrielle Union. Due to Covid-19, this year’s Inkwell Beach took place virtually. One of the sessions brought together three of the industry’s top diversity, equity and inclusion (DE&I) leaders…

Over a thousand brands have pulled their ad spend from Facebook–including the likes of Unilever, Coke and The North Face–to protest the hate speech that has proliferated on the platform. Brands have protested social media platforms this way before. Nestle and others stopped spending on YouTube in 2019 after harmful comments were found on the…

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 15 Guardian To Cut 180 Jobs, Revenue Likely Down By More Than $31 Million This Year It’s not a good day for… Continue reading »

The post Live Industry Updates: Guardian To Cut 180 Jobs, Vox Media Preps For Layoffs appeared first on AdExchanger.

Eric Roza, the incoming CEO of CrossFit, is joining customer analytics platform Zeotap’s board just as the company announced $42 million in fresh capital. The latest funding round follows a projected 431% growth in revenue over the past year, according to Zeotap. “Zeotap is the most important data platform to emerge in years,” said Roza,…

As we enter the fifth month of lockdowns and self-imposed quarantines, the rate of Covid-19 cases continues to skyrocket across larges section of the U.S.–and with that continued spread come stress and anxiety over personal health and job security. Acknowledging gaps in the wellness industry for the country’s 41 million native Spanish speakers and programs…

GlobalWebIndex this morning unveiled a new “mobile-first” panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population,
among other things, as part of an ongoing effort to expand the representation of cultural identity, race and ethnicity in its massive consumer database.