The Masters of Marketing Conference usually draws a Who’s Who of top marketing and agency executives. The virtual version is set for Oct. 21-23.
Why Hiring Multicultural Agencies Is Good Business for Brands That Want Diverse Fans
Amid calls for brands and agencies to address systemic racism and hire more people of color in leadership positions, the heads of Chicago-based agency Ten35 want brands to improve how they hire and treat multicultural shops, too. Advertising and communications industry veterans Ahmad Islam, Toni Harrison and Sherman Wright founded Ten35 in 2016 to provide…
Adweek Radio: Frog Design’s President on Leading Through Crisis
Thanks to its office in Shanghai, U.S.-based global design agency frog design got an early indication of what the coronavirus might mean for business: a shift to working from home, a need to create new tools to communicate with clients, and ensuring the “frogs,” as its employees are called, stay focused and creative. But what…
B2B Marketers Get Down To Business With Digital During COVID-19
A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace.… Continue reading »
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Music Videos in the U.S. May Look a Little Different on Facebook Starting Aug. 1
Facebook has reportedly begun notifying administrators of pages linked to musical artists in the U.S. that they must activate a new setting prior to Aug. 1 for officially licensed music videos to be added to those pages. Sarah Perez of TechCrunch reviewed materials that were sent to admins, reporting that they will not be tasked…
Brands Against Facebook Are Realizing They Have More Leverage as a Collective
The jury is still out on the long-term impact of the current Facebook advertiser boycott. Perhaps we’ve seen this movie before. Facebook gets called out for malfeasance, followed by brands pulling dollars for a while–then the dust settles, the dollars go back into the platform, and it’s business as usual. While it’s natural to question…
Snapchat Will Now Let (Some) Brands Have Their Own Profiles
For the first time, brands will have their own profiles on Snapchat. The company will beta test the feature with 30 brands before offering it to all businesses, it hopes, by the end of the year. The brand profiles, rolled out first to companies like Ben & Jerry’s, Gucci and Target, will serve as landing…
Visa Seeks to Consolidate $200 Million Global Creative Account
Visa has launched a review of its creative account with an eye toward consolidating with a single agency of record globally, Visa CMO Lynne Biggar confirmed to Adweek. Incumbents BBDO and Saatchi & Saatchi have both been invited to participate in the process. BBDO has led global creative for Visa since 2012 when it took…
Washington Redskins To Change Name, TV Marketers’ Pressure At Work
The team owner said he would not change the name seven years ago. That was before after PepsiCo, FedEx, Nike, Bank of America and others threatened to pull their ad-marketing commitments.
Microsoft Courts New Customers on the Farm: Cows
The software company reveals a partnership with dairy cooperative Land O’Lakes that will equip cows with sensors and other gear to improve yields.