An Ethics Guide for Tech Gets Rewritten With Workers in Mind

The Ethical Explorer Pack is designed to help Silicon Valley’s rank and file—not just CEOs—steer products away from harmful directions.

NBCU’s Peacock Launch: Promos On 14 NBC Networks, Goal Of 30-35 Million Users

Ramping up to its launch today, NBCUniversal’s streaming service Peacock has placed virtually all national TV marketing on its owned networks over the last two months. “One of the benefits of Peacock
is that it is not only free to consumers,” says Matt Strauss, chairman of Peacock and NBCU Digital Enterprises. “It’s free to any platform that wants to distribute Peacock.”

Razor Teams Up With Sharpie, Sriracha and More for Its First Branded Scooters

Thanks to Razor, a number of brands are about to get a lot more mobile. The company, famous for its non-electric scooters, is rolling out its first-ever branded products created in collaboration with Sharpie, Takis, AriZona Beverages and Sriracha. Each scooter is designed to reflect the logo, brand identity and hues associated with its respective…

As Holding Companies Spend Big on Data, IPG Unveils ConneCXions

Agency holding companies have spent big on shoring up their data capabilities in recent years in a bid to future-proof their operations in an industry increasingly dominated by Big Tech names. First up was Dentsu Aegis Network in 2016 with a billion-dollar purchase of a majority stake in Merkle. Then came IPG putting up $2.3…

Country Time Launched a Bailout Fund for Kids’ Canceled Lemonade Stands

It’s a tradition synonymous with summer-but thanks to the Covid-19 crisis, many kids won’t be operating lemonade stands this year. Luckily for some, Country Time, with help from agency Leo Burnett, has stepped in with a bright idea to inject a bit of “juice” back into the lemonade economy. The brand has created a relief…

What to Expect from Peacock; The Future of Privacy Legislation: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What to Expect From Peacock, As NBCUniversal’s New Streamer Debuts…

When Should Brands Return to Facebook Advertising?

Facebook is halfway through a far-reaching advertiser boycott designed to last until the end of July, a standoff that could extend if the company doesn’t meet the organizers’ demands to clean up the spread of hate speech and misinformation on its platforms. It puts big-name brands participating in the boycott in a precarious position; there’s…