CMO Today looks at a few independent tech firms poised to shake up the antiquated TV ad business, while still trying to be mindful of your privacy.<\/p>\n","protected":false},"excerpt":{"rendered":"
CMO Today looks at a few independent tech firms poised to shake up the antiquated TV ad business, while still trying to be mindful of your privacy.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-193","post","type-post","status-publish","format-standard","hentry","category-data-labor-tech"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sP0C-37","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":105965,"url":"https:\/\/digiday.com\/marketing\/sports-medias-rising-tide-lifts-niche-ad-tech-firms\/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss","url_meta":{"origin":193,"position":0},"title":"Sports media\u2019s rising tide lifts niche ad tech firms","author":"rssmasher","date":"September 22, 2025","format":false,"excerpt":"As sports marketing spend rises, demand among marketers for help managing and measuring the effects of that investment is also up. 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