{"id":194,"date":"2017-12-21T00:05:00","date_gmt":"2017-12-21T00:05:00","guid":{"rendered":"http:\/\/wordpress.dev\/?p=5553638"},"modified":"2017-12-21T00:05:00","modified_gmt":"2017-12-21T00:05:00","slug":"digital-advertising-in-2018-5-trends-to-watch","status":"publish","type":"post","link":"https:\/\/datalabortech.com\/index.php\/2017\/12\/21\/digital-advertising-in-2018-5-trends-to-watch\/","title":{"rendered":"Digital advertising in 2018: 5 trends to watch"},"content":{"rendered":"<p>Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year.<br \/>\nUS and EU (de)regulations put marketers on divergent paths<br \/>\nBrands that market online in the US and the EU will have to navigate those markets quite differently in 2018.<\/p>\n<p>In 2017, the US and EU regulatory stances di<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year. US and EU (de)regulations put marketers on divergent paths [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","hentry","category-data-labor-tech"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sP0C-38","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1202,"url":"https:\/\/datalabortech.com\/index.php\/2017\/12\/27\/digital-advertising-in-2018-5-trends-to-watch-2\/","url_meta":{"origin":194,"position":0},"title":"Digital advertising in 2018: 5 trends to watch","author":"Scott R Turner","date":"December 27, 2017","format":false,"excerpt":"Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year. US and EU (de)regulations\u2026","rel":"","context":"In &quot;Data-Labor-Technology Stories&quot;","block_context":{"text":"Data-Labor-Technology Stories","link":"https:\/\/datalabortech.com\/index.php\/category\/data-labor-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17187,"url":"https:\/\/digiday.com\/media\/gdpr-2-0-europes-eprivacy-regulation-could-upend-digital-advertising-again\/","url_meta":{"origin":194,"position":1},"title":"GDPR 2.0: Europe\u2019s ePrivacy Regulation could upend digital advertising again","author":"rssmasher","date":"December 17, 2018","format":false,"excerpt":"To some extent, 2018 was General Data Protection Regulation Y2K, but that hasn\u2019t allayed fears that the coming ePrivacy Regulation could upend digital advertising. Again.Plans are underway to update the current European Union ePrivacy Directive, known as the EU cookie law, into a Europe-wide regulation in 2019. This means all\u2026","rel":"","context":"In &quot;Data-Labor-Technology Stories&quot;","block_context":{"text":"Data-Labor-Technology Stories","link":"https:\/\/datalabortech.com\/index.php\/category\/data-labor-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":104163,"url":"https:\/\/digiday.com\/sponsored\/is-digital-in-flight-advertising-missing-from-marketers-media-mix\/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss","url_meta":{"origin":194,"position":2},"title":"Is digital in-flight advertising missing from marketers\u2019 media mix?","author":"rssmasher","date":"July 24, 2025","format":false,"excerpt":"Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that\u2019s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging. While in-flight advertising isn\u2019t new, the digital\u2026","rel":"","context":"In &quot;Data-Labor-Technology Stories&quot;","block_context":{"text":"Data-Labor-Technology Stories","link":"https:\/\/datalabortech.com\/index.php\/category\/data-labor-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":85716,"url":"https:\/\/www.adexchanger.com\/marketers\/thanks-to-rising-digital-ad-spend-magna-upgrades-its-us-ad-forecast-to-rosy\/","url_meta":{"origin":194,"position":3},"title":"Thanks To Rising Digital Ad Spend, Magna Upgrades Its US Ad Forecast To Rosy","author":"rssmasher","date":"September 18, 2023","format":false,"excerpt":"US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a The post Thanks To Rising Digital Ad Spend, Magna Upgrades Its US Ad Forecast To Rosy appeared first on AdExchanger.","rel":"","context":"In &quot;Data-Labor-Technology Stories&quot;","block_context":{"text":"Data-Labor-Technology Stories","link":"https:\/\/datalabortech.com\/index.php\/category\/data-labor-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21709,"url":"https:\/\/www.adweek.com\/digital\/facebook-officially-extended-its-policies-on-political-and-issue-advertising-to-the-eu\/","url_meta":{"origin":194,"position":4},"title":"Facebook Officially Extended Its Policies on Political and Issue Advertising to the EU","author":"rssmasher","date":"March 29, 2019","format":false,"excerpt":"Changes to the process of running political and issue advertising in the European Union--which Facebook initially revealed in January and further detailed later that month--were implemented this week in the run-up to the EU Parliamentary elections in May. Facebook vice president of global policy solutions Richard Allan detailed all of\u2026","rel":"","context":"In &quot;Data-Labor-Technology Stories&quot;","block_context":{"text":"Data-Labor-Technology Stories","link":"https:\/\/datalabortech.com\/index.php\/category\/data-labor-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":105514,"url":"https:\/\/www.mediapost.com\/publications\/article\/408745\/google-faces-35b-fine-from-eu-in-ad-tech-antitru.html","url_meta":{"origin":194,"position":5},"title":"Google Faces $3.5B Fine From EU In Ad-Tech Antitrust Case","author":"rssmasher","date":"September 5, 2025","format":false,"excerpt":"EU regulators fined Google $3.5 billion (EUR2.95 billion) for breaching competition rules by favoring its own digital advertising services.","rel":"","context":"In &quot;Data-Labor-Technology Stories&quot;","block_context":{"text":"Data-Labor-Technology Stories","link":"https:\/\/datalabortech.com\/index.php\/category\/data-labor-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":0,"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"wp:attachment":[{"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datalabortech.com\/index.php\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}