Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV

Study: Episodic Content Creators Offer Word-of-Mouth Trust

Brands turn to content series and Jimi Hendrix to improve AI search performance

Addressability is back as a headline concern for attendees at this year’s Prebid Summit

Inside Dentsu’s plan to make entertainment a part of every brand’s budget

Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery

GOP Wins High Court Ruling On Cheaper Political Ad Rates

Media Outlets Beat White House On Access

Fox Shareholders Approve $22 Billion Roku Merger