Arnold Schwarzenegger and LeBron James Promote Their Supplement Company With a Gym Duel

If you don’t know that Ladder was founded by an eclectic group of A-listers–Arnold Schwarzenegger, LeBron James, Cindy Crawford and Lindsey Vonn–you might wonder how a supplement startup could afford the kind of ad it just dropped. But obviously it’s a challenger brand with star power to spare, so it’s not all that surprising that…

Facebook Data Breach Broke Canada’s Privacy Laws, Regulators Say

Officials from Canada have concluded that Facebook “committed serious contraventions of Canadian privacy laws” when the personal data of more than 87 million worldwide users (and 622,000 Canadians) was leaked and leveraged by Cambridge Analytica. Canada’s Office of the Privacy Commissioner said today that it planned to take Facebook to federal court and seek an…

The Finishing Touches Are Being Put in Place in Preparation for the Upcoming NewFronts 2019

The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday. And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year. This year’s NewFronts is the first since the Interactive Advertising Bureau put on its NewFronts West last…

Happy Returns Raises a Fresh Round of Funding

Despite all the noise direct-to-consumer brands receive these days, there are still plenty of pain points, like returns, for them–and for legacy retailers. But this year, it looks like returns are now the highlight of innovation (and investor money). Happy Returns, a startup that enables returns for online retailers in places like malls and stores,…

A Vending Machine That Sells French Champagne? Mais Oui, Bien Sûr!

Nearly 60 years ago, Londoners were agog at a prototype on display at the Second Automatic Vending Machine Exhibition. It was called the Evva Whisky Vending Machine and, as the name suggested, it used technology to replace the bartender. Drop a few coins in the slot, make your selection (whiskey and soda, or just whiskey…

The Big Story: United We Stand

This week “The Big Story” is all about coming together. First up, our editor Alison Weissbrot outlines how the Comcast-Cox-Charter sales consortium NCC Media and AT&T-owned Xandr are each in their own way trying to aggregate more addressable TV inventory. You’ll recall that multichannel video programming distributors (MVPDs) are granted  two minutes of inventory toContinue reading »

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Snapchat Just Released a Way for Developers to Add Users’ 3D Bitmoji to Their Games

Snapchat began its push into gaming with its rollout earlier this month of real-time multiplayer platform Snap Games, and Snapchatters’ 3D Bitmoji avatars will soon be able to join in the fun. The messaging application Thursday released Bitmoji for Games, a new software-development kit that will enable developers and publishers to incorporate Bitmoji into their…

4 Lessons I Learned From Visiting My Dad’s Office on Take Your Child to Work Day

Take Our Daughters to Work Day was started in 1993, and the first official celebration was April 22, 1993. I was 5 years old. My father didn’t just take my brother and me to work; he liked to joke that he put us to work. Admittedly, my father celebrated this holiday more often than I’m…