Facebook said it had removed pages and accounts linked to what it said were two Russia-based misinformation campaigns, the latest step in the social-media company’s effort to prevent misuse of its service.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. It seems like every quarter a new programmatic transaction type or deal comes into play and the market must quickly adapt. Concepts such…… More As Buyers Move Away From Private Auctions, How Should Publishers Adapt?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative,…… More In-Housing Can Give Creative The Data It Needs To Thrive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip The number of cord-cutter households has jumped 50% to 16 million in the past eight years, according to a Nielsen study. That means 14% of Americans are watching TV over-the-top as more people ditch their cable subscriptions for cheaper streaming devices. Nielsen…… More Nielsen Parses Cord Cutting Groups; P&G Tries Out DTC Marketing Moves
After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its “The Team That Wouldn’t be Here” campaign. Verizon worked with agency McCann and director Peter…
For some big newspaper publishers, reducing how much of their inventory is bought via the open exchange is a trend they anticipate rising in 2019. The Guardian, which currently relies on open-exchange buying for around 80 percent of its display inventory, wants to reduce that reliance in favor of programmatic direct deals this year. News… More Top UK publishers say they’ll move to reduce ads bought through open ad exchanges
NBCUniversal has been quite bullish on Snapchat for years. Now, the media giant says it can prove that Snapchat is helping it reach new viewers on mobile screens — thanks to Snapchat’s integration with Comscore. NBCUniversal, which invested $500 million in Snap during the company’s IPO in March 2017, has been producing a slew of… More NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers
Facebook has not had an easy road in getting users to think of it as a video platform. In fact, it has had multiple shifts in products and strategies, trying to fundamentally change user behavior on its platform. But if the road has been bumpy for Facebook, it’s been even worse for some digital publishers… More ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video
Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own pages, with urls at Amazon.com/shop. There, people can curate lists of things… More ‘Not there yet’: Amazon is a looming giant in influencer marketing
Facebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns. That tool will allow the third-party vendors that advertisers use to monitor content for brand safety to automate the management of advertisers’ block lists, a Facebook spokesperson previously confirmed to Digiday. The block-list management tool… More ‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads