‘High Times’ IPO Backed By 6,000 Investors

The company says it received support from a large number of retail investors the brand is looking to engage in June. ‘High Times’ shares are set at a value of $11, a 10% discount from the anticipated
opening price on the Nasdaq.

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UM, Zenith Lead The Pack In Forrester Media Agency Study

UM’s strengths include analytics, emerging technology, and data sciences. Zenith’s strengths include strategic vision, analytics, performance marketing and data sciences. Both agencies have
weaknesses.

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Sinclair Hires Jeff Carroll, Former NBCU Marketing Executive

Carroll will work on what the company says is the goal to “advance audience engagement, increase revenue and further develop Sinclair’s forward-looking marketing objectives.”

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Why Ads.txt Adoption Is So Important For In-App Ads

We can’t afford to let mobile fraudsters stifle ad investment in an area where consumers are spending more and more of their media time.

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Apple’s New Strategy: Sell Pricier iPhones First

For the second straight year, Apple is starting to sell its new iPhone models at different times—but this time, the lag reflects a staggered production timeline set by the tech giant rather than manufacturing issues it experienced last year.

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Pinterest: Here’s How to Use the ‘More Ideas’ Tab

Did you know that Pinterest allows you to find Pins that are similar to those you’ve already saved by using a “More Ideas” tab? This tab can be found on each of your boards and individual board sections. Our guide will show you how the “More Ideas” tab works. Note: These screenshots were captured in…

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Broadcasts’ Breakout Freshman Hits Attempt to Grow Audiences and Avoid Sophomore Slump

There’s only one thing harder than creating a new broadcast TV hit: building on those ratings in the series’ sophomore season. Time and again during the past few years, a freshman phenom has broken through in a big way–like Empire, How to Get Away With Murder, Blindspot and Quantico–only to lose a large portion of…

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Foods Made Up Half of Facebook IQ’s Topics to Watch for August

The power of positive thinking spread to Facebook users in August, as affirmations was one of Facebook IQ’s Topics to Watch for the month. Affirmations and associated topics new thought, personal life, positive mental attitude, law of attraction, optimism, belief, spirituality, new age and gratitude saw conversations grow 3.2 times year-over-year and 1.3 times month-over-month,…

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