Data-Labor-Technology Stories
-
EXCLUSIVE: The Trade Desk CRO Anders Mortensen Out After 7 Months
The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK has learned.
-
TikTok, Sundance Writing Program Embraces Episodic Video Content
TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance’s digital learning and community platform.
-
Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities
Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convince advertisers it has what it takes.
-
Ad Performance Hinges On Kicking Fragmentation’s Butt
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger.
-
Dow Jones Is Cutting Staff As It Merges Two Units, Union Charges
Dow Jones advised staffers this week that it plans to merge Publishing Editors and Platform Editors into “a single multiskilled digital production department,” Talking Biz News reports based on input from the IAPE union. The company also plans to reduce staff by ten positions and is inviting editors to volunteer for layoffs. Four members from…
-
News Is Booming On FAST Channels, But Advertisers Cautious About Brand Safety
News now accounts for 8.6% of all FAST viewing hours, with some households consuming news content almost exclusively, according to a new report from Wurl, Demand Gen Report writes. But many advertisers still rely on broad genre- and channel-level exclusions that limit access to news inventory entirely, said Wurl CEO Dave Bernath. “Brand safety has…
-
Patagonia Goes After Drag Queen For Trademark Infringement
“Pattie Gonia backpacked 100 miles down the California coast in drag, raising funds for outdoor nonprofits,” according to “USA Today.”
-
How to Spot Greenwashing Claims When You Travel
Hotels and other service providers pitch themselves as eco-friendly when they’re not. Here’s how to call their bluff.
-
Political Narrative Intelligence
I’ve been thinking about political narratives this week, not just because of Graham Platner’s, but because I got pitched on a service capable of tracking how advertising impacts it.
-
Has Microsoft Lost Its Mojo (Again)?
Microsoft’s AI products aren’t selling, and Github’s been plagued with troubles. WIRED spoke with VP Scott Hanselman about whether the company is in catch-up mode.