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Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […]
The post Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise appeared first on AdExchanger.
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Earnings from social and search players signal that AI will be a long-play investment
Madison Avenue and Wall Street are receiving similar signals from Silicon Valley this earnings season: Generative AI will be worth the investment. It just might take a while.
Google, Microsoft and Snap all reported results yesterday that exceeded expectations. And while CEOs celebrated solid results, leaders in social and search also warn it will take a while to scale the business side of generative AI across those areas.
Without disclosing exact dollar amounts, Microsoft said quarterly search and news advertising revenue rose 12%, its highest year-over-year-growth since the generative AI race began. (Cloud revenue led the way with $35.1 billion for a 23% increase.) Although Bing and Edge gained market share as Microsoft adds generative AI into its search and browser offerings, the company expects revenue from search and news advertising to remain relatively flat.
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