Synthetic data specialist Ideally wants research to be used at the start of the creative process

By the numbers: How marketers are building the infrastructure for AI search

Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads

Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill

Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings 

The Trade Desk is betting part of its recovery on measurement nobody can argue with

One of China’s Most Powerful AI Models Has Also Escaped Containment

Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk

The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company

Nielsen to Buy DoubleVerify For $2.15B Cash