Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

Creator mentors Colin and Samir want to turn their followers’ ideas into productions

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

Nearly 30% of holiday budgets expected to be spent by the end of October

Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth

Salesforce To Acquire Engagement Firm Braze For $5.66 Billion

New Citi Advertising Service Is Built On Transaction Data

New York City Seeks To Regulate Automated Chatbots

Local Video Providers Offered Progrmamatic TV Tool

Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities