As agencies push agentic media future, execs work to ward off client rogue fears

Heineken serves up outcomes with mixed attention and brand awareness approach

Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server

Media Briefing: As AI search shifts referrals, publishers revisit registration walls 

OpenAI would like to remind marketers that its ads are for the good of humanity 

AI Is Pushing Advertising Back Into the Physical World

As Fox News Celebrates 30 Years, Two Originals Share Stories of the Early Days

News Orgs Ask Judge To Preserve White House Access

Meta Fights Child Sex Abuse Ads With AI

Meta Unveils Enhanced AI Business Assistant, Automated Ad Tools