The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

Time pitches GEO insights into a new brand offering

In graphic detail: The long road to accountability for social media platforms

Why The Guardian’s first reader-facing AI product isn’t a chatbot

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem

U.S. National Soccer Team Joins FIFA’s Roblox Game

IAB Recognizes Future Video Outcomes From Agentic

Advertisers Battling Meta Over Metrics Blast ’11th-Hour’ Arbitration Bid

Meta Smart Glasses Launch To Reportedly Target Prescription Wearers