Joint signings highlight growing convergence between creator and Hollywood agencies

What happens when agency execs negotiate against AI agents

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition

‘Project Hail Mary’ Throws $80M Movie Box Office Touchdown

‘The New York Times’ Seeks To Have Pentagon Press Passes Restored After Court Victory

Stagwell Teams Up With Applovin To Help Advertisers, Publishers

WordPress To Allow Agent Agents To Write, Publish Web Content