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Mediahub has expanded its relationship with Bicester Collection to
include the full European media remit.
Initially the IPG media agency handled business analytics for the group of luxury outlet shopping centers.
The client has announced
it will open its first U.S. outlet in New York later this year.
Mediahub’s London office will lead the account.
Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]
The post Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests appeared first on AdExchanger.
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, Disney, Netflix, Warner Bros. Discovery (WBD), NBCUniversal and Paramount all made one last appeal for spend commitments going into TV upfront negotiations, which start next week. Sports led nearly every pitch, as the historic battle […]
The post Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts appeared first on AdExchanger.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: Enough With The Pearl Clutching appeared first on AdExchanger.
Smart TV makers are starting to adopt The Trade Desk’s UID 2.0. Plus: Podcast advertising revenue growth slows down.
The post Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps appeared first on AdExchanger.