CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies

Bloomberg Wants Contextual Targeting To Work In Live Video

The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control

Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

By the numbers: Ad tech’s quarter of mixed fortunes

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Marketers put up guardrails as AI agents reshape programmatic buying

Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List