Optical neural networks, which use photons instead of electrons, have advantages over traditional systems. They also face major obstacles.
The Return Of ‘The Bear’
Carmy and crew get back to the comedy and drama of what is, once again, a “dysfunctional kitchen.”
NBA Finals Ad Sales Soar 40% On Flat Viewing
National TV ad revenues are up 40% vs. a year ago to $107.9 million on ABC through three games, according to EDO Ad EnGage. Nielsen measurement shows the Celtics-Mavericks series is nearly even in
viewership with the last two Finals series in 2023 and 2022.
viewership with the last two Finals series in 2023 and 2022.
A Proposed Solution To The Catch-22 Of Industry Paywalls
A typical PR firm spends more than $6,000 per year on the bare minimum of subscriptions just to keep up with relevant national business, local market and select industry trade media.
App Behavior Identifies Multicultural Nuances Using Massive Household Graph
App Science has entered into a multi-year contract with Pivot Marketing Group to support clients including Toyota Motor North America by using millions of devices and CTV household graphs.
‘AI Overview’ Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027
Combined with AI agent ad sales from Meta and Snap, the pure-play AI ad market will top $9 billion next year, even as other AI developers eye ad monetization.
AAF Announces New Board Roles
The American Advertising Federation has appointed Jack
Bamberger, general manager of agency business for TikTok U.S., as its new board chair. Jacki Kelley, executive vice president, Chief Client Officer and Chief Business Officer at IPG, has been
appointed vice chair.
Both will serve in their new roles for the next year.
Bamberger most recently served as vice chair and replaces outgoing board
chair Helen Lin. Kelley is a new appointee to the group’s board.
Media’s Growing Monopolistic Moves – And Lesser Concerns
Sony Pictures is buying Texas-based Alamo Drafthouse, the 7th-largest movie theater chain, It’s the first time in half a century that a traditional Hollywood studio will own a movie theater chain.
Spotify Launches In-House Creative Agency For Custom Marketing Campaigns
Spotify has announced its first in-house marketing agency – “Creative Lab,” designed to drive revenue through the development of custom audio, video and AI-generated brand campaigns, the company
says.
says.
Disney Launches ‘Advergames’ On Hulu, ESPN
The new, gamified ad products on Hulu and ESPN are an attempt to “push the limits of what is possible” while fostering peak engagement among CTV viewers,” says Jamie Power, Disney SVP of addressable
sales.
sales.