Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer

“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’

Pentagon’s ‘Attempt to Cripple’ Anthropic Is Troubling, Judge Says

Reddit Announces Shopify Integration, Shoppable Ad Offerings

Trump Admin Battles Creators Of ICE Reporting Tools

Snapchat Launches Holistic Ad Feature To Boost Brand Exposure

Meta Announces New Retail Media Tools to Grab More Ad Dollars