App Advertisers Give Low Marks To Facebook’s Instant Articles And Audience Network

TV Measurement Is A Chaotic Mess; First Price Auctions Comes With Risks

The merging of advertising and entertainment has led to talent shortfall

Digiday Research: 56 percent of brands plan to move more marketing in-house

Facebook’s new branded-content guidelines will force some publishers to abandon a business model

European publishers look to digital subscriptions to reduce platform dependency

In the #MeToo era, agency bosses worry diversity hiring will lead to tokenism

In play for customer data, TD Ameritrade rolls out Twitter trading bot

Unilever Threatens to Reduce Ad Spending on Tech Platforms That Don’t Combat Divisive Content

Broadcom Secures as Much as $100 Billion of Debt Funding for Qualcomm Bid