The True Origins of Branded Content Are Much Stupider Than You Thought

Febreze Introduces a Man Whose ‘Bleep’ Doesn’t Smell for the Brand’s Second Super Bowl Appearance

Emerson Fittipaldi and a Mystery Celeb Will Star in Kia’s Super Bowl :60 for the Stinger

Why Goldman, Pritzker Sank Millions Into a Startup Then Sued It for Fraud

At TGI Fridays, Cross-Channel Messaging Is A Dish Best Served Personalized

NBC Super Bowl Will Fly High With Eagles

Agencies Don’t Expect to Spend More on Snapchat With New Content-Sharing Tools

Why LinkedIn Integrated Its Sales Navigator With Its Campaign Manager

Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study

How Stephen Colbert Is Widening His Late-Night Lead and Doubling Down on Trump