What’s The Protocol?; It Might Be Time For X To See Itself Out

Will technology enable independent agencies to match the holdcos? They think so

Ad Tech Briefing: Ad tech’s agentic gambit at CES

‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims

CES 2026: Agentic AI hype vs. media buyers’ pragmatism

‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point

Penske Media Sues Google Over Alleged Digital Ad Monopoly

Seven Bucks Hires Unilever and SheaMoisture Vet as First Chief Brand Officer

Meta Announces AI Infrastructure Initiative