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Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands

FCB Chicago’s Foxhole Gives Veterans a Place in Advertising

DoorDash Dials Up Nostalgia in Campaign For Hispanic Audience

Dreary Music In Peacock’s ‘Jackal’ Is Overkill

Rawlings Takes a Swing at Drop Culture With Combat MFG Baseball Bats

Transforming the Shopping Experience With Placer.ai and Vibenomics

We Survived Netflix’s Squid Game Experience. Here’s How.

Amazon Has Slashed Its US Ad Spend by $700 Million This Year

Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems